As we’ve reminded you several times (see this blog, and this one, and this), distracted driving is a major problem on our roads, causing the deaths of an estimated 15 people every day. And yet, news reports and statistics show that people continue to use their cellphones to stay constantly in touch, even while they’re behind the wheel of their vehicle. Awareness is not the issue . . . behavior is the issue. Obviously, it’s going to take more than verbal warnings to end texting and driving, and one Colorado-based tech company is doing just that.