Each year, the Brain Injury Association of America (BIAA) conducts a campaign to increase awareness about brain injuries — their causes, costs and treatment.
It’s not just a matter of putting some comfy foam padding between your head and the hard, rough ground. Brain injuries from a sudden bike crash are similar to those that can be sustained in a car crash: Although the vehicle stops moving, the tissue inside the skull doesn’t. A helmet helps the head slow down gradually by cushioning the blow with specialized foam that crushes and doesn’t bounce back, and the plastic shell helps by allowing the head to slide over the ground so the neck doesn’t get wrenched.
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