Pfizer Runs Anti-Smoking Ad Without Naming Chantix

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With the increasing reports of suicidal thoughts and other serious neuropsychiatric symptoms tied to the anti-smoking drug Chantix, the drug’s maker has launched a new ad that does not even mention the product by name.

Consumer Reports says such ads are known as “help-seeking” ads come in handy for drugs “that have a particularly nasty list of side effects..

Chantix became available August 2006. Since that time, over 6 million people have been prescribed the drug. In the last quarter of 2007, Chantix had the most serious incidents of any drug during that time – a total of 988. The director of the Health Research Group at Public Citizen has warned people not to take the drug until there is more information about its safety and the increased psychiatric adverse events connected with taking this medication.

Chantix Ad Story

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